OUR STORY at Florida’s Premier Ag Dealership



 Kubota Dealership Timeline

Our history is truly our story.  Florida Coast Equipment founded by Dennis Davis, and incorporated in January 1985.  Operations commenced soon after.  Starting with two employees, our facility on Military Trail had two bays and a small office, which included a parts display area. The journey began just in time for the Spring selling season.  We got off to a great start and after about six months, we were able to add a 3rd employee to help with sales and administration.  The pieces were falling into place and our dream was taking shape.

In 1989, Florida Coast Equipment was offered a chance to take over the facility of Broward-Palm Beach Tractor.  Moving to a bona fide facility gave us the respect and sense of permanence that we had been working towards.  This opportunity opened the door for Florida Coast Equipment to become the newest Kubota dealer in the South East.

We believed that Kubota could be the impact product that FCE needed to take our dreams to the next level.  Since 1990, Kubota has been that and much more.  With their cutting-edge technology, Kubota became the engine that has pushed us to where we are now.

In late 1998, we expanded to Naples, Florida.  Although Naples is a smaller market we knew that this location would deliver consistent sales and profitability.

Our next expansion was in 2006 into Martin County but when the great recession hit, we decided to close this location and moved into Ft. Pierce which gave us access to a major market. This move had a dynamic impact on our business and our community relationships.

2006 and 2007 were exciting times for FCE.  Both Jason Watson and Todd Bachman joined our family.  Jason excelled in our parts department, working his way up to Vice President, while Todd shined in marketing and sales. Under Jason’s watch, our parts department increased significantly as well as our reputation of a provider of quality product support. With Todd joining our sales team, he brought an energy and dedication to an area which desperately needed those qualities. 

Our small, 2-man family business has grown considerable leaps and bounds over the past three decades.  With our dedicated staff, strong manufacturer relationships and our local community involvement, Florida Coast Equipment will continue to be South Florida’s largest Kubota dealership, and for that, we will always be thankful.