West Palm Beach, FL – The former President and owner of one of Kubota’s elite dealerships is joining Florida Coast Equipment’s executive leadership team as they continue to recruit top talent from across the industry, the company announced today.

Florida Coast Equipment announced that John Groff, the former owner of Maryland’s Gateway Tractor & Equipment Company, would be joining the company as Senior Advisor for Business Strategy.

“John is huge addition to the team and will be a major asset for Florida Coast Equipment’s customers,” said Todd Bachman, President and CEO of Florida Coast Equipment “Not only is he extremely intelligent and talented, but he’s seen just about everything in the industry over his 20 years running his family’s Kubota dealership.”

Groff becomes the third major executive to join Florida Coast Equipment in the last 30 days as the company continues to attract the top talent in the industry as it remains laser-focused on ‘providing superior customer service and unrivaled product support,’ Bachman stressed.

Before selling his dealership at the end of 2021, Groff was able to eliminate all of his company’s debt, significantly increase revenues and profits, but most importantly, his dealership empowered and engaged his employees in the success of their departments.

“I joke that adding a guy like John Groff is like adding a Tom Brady,” said Brian Kimpton, COO of Florida Coast Equipment. “He’s done it all but he still wants to win more championships for our customers, our employees and he’s coming to Florida to do it.”   

Florida Coast Equipment and BIG ORANGE RENTAL is a family-owned & operated full-service Kubota Dealership now serving 11 locations across the state (West Palm Beach, Ft. Pierce, Mims, Naples, Plant City, Land O'Lakes, Homestead, Kissimmee, Apopka, Ocala and Lecanto, FL.).

Founded in 1985, Florida Coast Equipment has grown from a single dealership with two employees to Florida’s largest Kubota dealer and one of the top dealerships in the country.

For more than 30 years, they have served large agricultural growers, builders and contractors of all sizes, nurseries, commercial landscapers, local and state governments, golf courses, HOAs, equestrian facilities, and estate homeowners in Monroe, Miami-Dade, Broward, Palm Beach, Martin, St. Lucie, Indian River, Okeechobee, Brevard, Seminole, Lee, Collier, Orange, Osceola, Polk, Citrus, Marion, Hillsborough and Pasco Counties.

Florida Coast Equipment rents, leases, sells, repairs, services and provides parts for Kubota utility vehicles (America's best-selling diesel utility vehicle), zero-turn, walk-behind, and stand-on mowers, tractors (#1 selling sub-compact tractor in the world), tractor-loader-backhoes, excavators (#1 compact excavator in the world), compact track loaders, skid steers, and wheel loaders, Land Pride and Bush Hog rotary cutters, batwing mowers, and attachments.

Florida Coast Equipment has been named an Elite Dealer 8 years in a row and awarded the Top Volume Dealer award 7 years.