Privacy Policy

Privacy Policy

Florida Coast Equipment (together with all its affiliates, “FCE”) is dedicated to serving its customers by providing products, equipment solutions, customer service, and product support. We know you value your privacy, and this Privacy Policy (“Policy”) will help you understand how we collect and process personal information from those who visit our website ( or make use of any related online (e.g., social media pages) and offline services we provide (collectively, the “Services”). This policy also describes what we will and will not do with the information we collect, and your choices about the collection and use of your information. If you have a business relationship with us, the contractual terms of that relationship will control in the event of any conflict. 

Please read this Policy and our Terms of Use (together with this Policy, the “Terms”) before you use our Services. By using the Services, you represent and warrant that you are of legal age to form a binding contract with us, and agree to be bound and abide by our Terms. If you do not agree to all of our Terms, or if you violate them in any way, you may not access or use the Services. PLEASE SEE SECTIONS 13-15 OF OUR TERMS REGARDING YOUR LEGAL RIGHTS IN ANY DISPUTE INVOLVING OUR SERVICES, INCLUDING OUR LIABILITY AND YOUR WAIVER OF A JURY TRIAL AND CLASS ACTION.

  1. How We Collect Personal Information

We may collect information about you by various means, including:

  • Directly from you, both online (e.g., our website) and offline (e.g., phone, in-person);

  • From other third-party sources and social media platforms that you may use to engage with us, as well as from partners or third parties we work with; and

  • By combining information from different sources, including online and offline data.

  1. Types of Personal Information We Collect

In order to better provide you with our Services, we may collect the following categories of personal information: 

  • Contact information such as your name, mailing address, e-mail address, phone number, organization and other information you may affirmatively provide to us;

  • Credit information as needed to assist you in submitting an application to a lender for financing, leasing , for rental applications, and other such transactions;

  • Transaction information such as payment information and transaction history if you make purchases or rentals with us (payment details like credit card information are used solely to process transactions); 

  • Survey information in response to forms we posted on our Services or sent to you, including for feedback and research purposes; 

  • Communications between you and us, such as via email, web form, website live chat, mail, phone, or other channels; and

  • Online User Activity described in the next section.

If you provide us with information regarding another individual, you represent that you have that person’s consent to give us his or her information and to permit us to use the information in accordance with this policy.

  1. Online User Activity, Cookies, and Information Collected by Other Automated Means

Our Services may use “cookies” and other similar technologies. Cookies are a commonly-used web technology that allow websites to store and retrieve certain information on a user’s system, and track users’ online activities. We, together with vendors we use, may collect information about your use of our Services by such automated means, including but not limited to cookies, pixels, SDKs and other similar technologies (collectively, “Online User Activity”). 

These technologies can help us use Online User Activity data to better understand user behavior to improve the website, create a better user experience for you, and to show you our advertising on other websites. For example, these technologies tell us which part of the website people have visited and what content is popular. We can also use such information to deliver customized content and advertising to users of the Services whose behavior indicates that they are interested in a particular subject area, and measure the effectiveness of advertisements and web searches.

When you use the Services, the information we may collect by automated means includes, for example:

  • Usage Details about your interaction with our Services (such as the date, time, and length of visits, and specific pages or content accessed during the visits, search terms, frequency of the visits, referring website addresses);

  • Device Information of a device that you use to connect with our Services (such as device type and unique device identifier, operating system, browser type, and mobile network information); and

  • General location information where you choose to provide the website with access to information (such as your IP address) from which we can infer your device’s location.

We may also ask advertisers or other partners to serve ads or services to you, which may use cookies or similar technologies placed by us or the third party. If you prefer not to have information collected through the use of cookies, most browsers allow you to reject cookies. If you choose to decline cookies, you may not be able to fully experience the interactive features our Services provide. We may also share non-personal information obtained via cookies with our advertisers and affiliates. 

  1. How We Use Personal Information We Collect

We use personal information we collect for purposes allowed by applicable laws, including:

  • Operate, evaluate, and improve our Services, including all of the activities, events and opportunities we provide, as well as to diagnose or address any issues with our Services;

  • Provide our Services to you and respond to your inquiries and other communications, such as information, products or services that you request from us or that we feel may interest you;

  • Tailor the content that we display to you in our Services and communications, including advertising, and offer opportunities and information that we believe may be of interest to you on our website and on other websites;

  • For our business purposes, such as data analysis, audits, developing new products and features, enhancing our website, improving our products and services, identifying usage trends, and determining the effectiveness of our promotional campaigns;

  • Provide you with administrative notices, such as to inform you about changes to this Policy and our Terms; 

  • Comply with and enforce as needed applicable legal requirements, industry standards, our policies, and our contractual rights; and

  • For any other purpose specified at the point of collection or as described in your express authorization.

FCE and its vendors may monitor and retain website usage, video and voice calls, and text message-based communications with you for our business purposes, such as quality assurance and training purposes and to protect our rights and the rights of others.

We may use and disclose non-personal, non-individual statistics or demographic information in aggregate form without restriction.

  1. How We Share Personal Information

We will not disclose your personal information to third parties without your consent, except in the following circumstances:

  • We may share your information as directed by you, such as to provide credit card or banking information to a payments processor, or to submit a credit application to a third-party lender. 

  • We may share your information as permitted by law, including, for example, with legal affiliates and service providers that we believe need the information to perform a technology, business, or other professional function for us (examples include our website host, IT services, live chat services, maintenance and hosting of our Services, marketing partners, and other service providers). We provide such vendors with information so that they can perform their required functions on our behalf, in accordance with this Policy and applicable law.

  • The Services may allow you to share information with social networking websites, such as Facebook. Their use of the information will be governed by their privacy policies, and we are not responsible for how they treat the information.

  • Google may receive information from your web browser through cookies when you visit pages with Google-provided maps or YouTube videos, and that information is subject to Google’s Privacy Policy.

  • We may disclose information about you: (i) if we are required to do so by law or legal process; (ii) when we believe disclosure is necessary to prevent harm or financial loss; (iii) in connection with an investigation of suspected or actual fraudulent or illegal activity; or (iv) under exigent circumstances to protect the personal safety of our staff, users, or the public.

  • We reserve the right to transfer the information that we maintain in the event of a contemplated or actual sale or transfer of all or a relevant portion of our business or assets. If such an event occurs, we will make reasonable efforts to direct the recipient to use your personal information in a manner that is consistent with this Policy. 

  1. Additional Details Regarding Financing and Rental Requests
  • Financing. As a Kubota equipment dealership, we maintain a strong relationship with Kubota Corporation, and they provide customer financing for equipment. Applications for financing that you submit will either be (i) directed straight to Kubota through a portal we make available to you, or (ii) received by us and then forwarded to Kubota. Kubota makes all financing decisions. You authorize us and Kubota to obtain and review your credit report in connection with financing requests.

  • Rentals. Individual rentals are typically provided on a short term basis, and require proof of identification (such as a driver’s license) and up-front payment. Longer-term business rentals require business information (including an EIN number) and are subject to a business credit report.

  1. Your Rights and Choices

We offer you certain choices about what information we collect from you, how we use and disclose the information, and how we communicate with you. 

  • Marketing Emails: From time to time, we may contact you via email or through other channels for the purpose of providing announcements, promotional information and/or other general communication. In order to improve our Services, we may be notified when you open an email from us or click on a link therein. You may choose not to receive marketing emails from us by clicking on the unsubscribe link in the marketing emails you receive from us. Even if you opt out of receiving such communications, we may continue sending you non-marketing email communications, such as administrative or transaction alerts, or information about changes to our Terms of Use.

  • Cookies: Web browsers may offer users the ability to disable receiving certain types of cookies; however, if cookies are disabled, some features or functionality of our Services may not function correctly. 

  • Targeted Advertising: As noted above, like many websites, we may work with advertising partners that collect information about your online activities on our website for purposes of targeted advertising. Popular advertising services you may opt out of include Google, the Network Advertising Initiative and Digital Advertising Alliance

  • Text Messages: If you wish to opt out of any text messages from us, you may reply “STOP” from the mobile device receiving the messages. You understand and agree that you may continue to receive communications while we process your opt-out request, and you may also receive a communication confirming the receipt of your opt-out request.

  • We currently use Google Analytics to collect and process certain website usage data so we can better understand website traffic and effectiveness. To learn more about Google Analytics and how to opt out, please visit

  1. Online Advertising by Others

You may see us promoted by other organizations, on various websites, web pages, social media and other platforms. Please note that we do not always have complete information about where our organization may be displayed or promoted, and if you believe that we are featured in venues that are inappropriate or offensive, please contact us as directed below. 

  1. Links to Other Websites and Third Party Content

Our Services may contain links to other websites or apps. This can include social media integrations. Please be aware that we are not responsible for the content or privacy practices of such other websites or apps, and we encourage you to be aware when you leave our Services and to read the privacy statements of any other website or app that collects personal information.

  1. How We Protect Personal Information

We take steps to maintain security safeguards designed to protect information about our website visitors in our possession and control, and to protect such information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, we cannot ensure the security of any information that you transmit to us, or guarantee that this information will not be accessed, disclosed, altered, or destroyed. We will make any legally required disclosures in the event of any compromise of personal information. To the extent the law allows us to provide such notification via email or conspicuous posting on the Services, you agree to accept notice in that form.

  1. Information Related to Minors

Our website and other online Services are not intended for minors under 13, and we do not knowingly collect personal information online from minors under 13. We will endeavor to promptly delete any information identified as having been provided by such persons as required by applicable law.

  1. International Data Transfers and Use 

Our Services are controlled and operated by us from the United States and are not intended to subject us to the laws or jurisdiction of any state, country, or territory other than those of the United States. Any information that you provide through use of the Services may be stored and processed, transferred between, and accessed from, the United States and other countries which may not guarantee the same level of protection of personal information as the one in which you reside. However, we will handle your personal information in accordance with this Privacy Policy regardless of where your personal information is stored or accessed.

  1. Changes to Our Notice

We may change this Policy from time to time. When we do, we will let you know by posting the changed Policy on this page with a new “last updated” date. In some cases, we may also tell you about material changes by additional means, such as by posting a notice through the Services or sending an e-mail to you. Changes will become effective when posted. We encourage you to periodically check our Privacy Policy to see if there have been any changes of interest to you. Your continued use of the Services after an update to our Privacy Policy constitutes agreement to the policy as revised.

  1. Contact Us

If you have any questions, concerns or comments about this Privacy Policy, our privacy practices, or if you have any requests in regard to your personal information, please contact us as directed at

This Policy was last updated March 17, 2023.

Your web browser is out of date.

Please download one of these free, up-to-date browsers for the best experience on our site

We use cookies on this site to enhance your user experience. For a complete overview of how our site uses your cookies, please see our Privacy Policy.